Who we are

Yoco was founded in 2015, and now processes over US$2 billion annually. We’re the payments provider for over 300 000 self-employed, and opening commerce for all. We’re breaking down barriers and unlocking economic opportunities that enable people to thrive.

We have over 350 team members globally, operating across international markets, all with a bias for boldness, and a passion for simple, progressive solutions. We believe in uniting different people to solve hard problems together.

Our mission of making society more equal takes a variety of people, with different backgrounds and points of view, so we can keep building solutions that work for and include everyone.

We’re growing fast. With growth comes compelling challenges, which means that if you’re an ambitious problem-solver with big ideas you will be challenged, stimulated and will thrive at Yoco. You have a passion for doing good. You’re bright and grounded, experimental and courageous.

We don’t stop pushing, we break things to rebuild, we challenge ourselves and each other. We’re constantly evolving — and we’re doing it fast.

Grow With Us.

About the Commercial Department

The Commercial Department at Yoco is the acquisition and revenue engine of Yoco. Our team works at the intersection of where Yoco’s technology meets the real world. We are responsible for growing the Yoco brand both inside and outside our company walls.

About the Performance Marketing Team

We’re a tactical, targets driven, results focussed, numbers oriented team. We’re obsessed with getting more and more small businesses equipped with more ways to pay.

About the role

As Senior Google and SEO Specialist your goal is to acquire new merchants through paid media channels. This goal is achieved through strategically placed and creatively designed online marketing campaigns.

This is your opportunity to thrive within a startup environment which will offer you the opportunity to master your craft by being constantly challenged to prioritise, execute, analyse and report, in order to assure delivery on set KPIs and key metrics.

What you will be doing

Google:

• Build out and manage Acquisition strategies across Search, Discovery, YouTube, App, and Google Merchant Centre with budgets exceeding R30m per annum.

• Accountability for maintaining, monitoring, and building out the account, and managing daily and monthly budget caps, impression share, quality score and other important account metrics.

• Utilise automation (when appropriate) and continuously optimise bid strategies, CTR, Conv Rates and CPA.

• Manage experimentation across channels, and inform landing pages and creative development.

• Work with the Creative, Brand marketing and Product Marketing teams to create aligned consumer communications across all channels.

• Upskill Display Manager on Google campaigns.

• Generate weekly and monthly reporting for all key metrics, KPIs and learnings.

• Stay abreast with all technical and content advances in the world of Google and other online marketing channels to bring thought leadership and fresh, innovative developments to our product and marketing growth strategy.

SEO & ASO:

• Perform keyword research

• Develop and execute SEO strategies

• Optimise on-site content and build an effective linking strategy

• Analyze data, build monthly reports, and provide insights

• Test websites across browsers, operating systems and devices

• Optimise loading speeds and capacity and debug pages

• Develop App Store Optimization (ASO) strategies to ensure that all Yoco apps appear at the top of the search results in applicable App stores

• Optimize conversion rates for App download pages by utilizing various content and visual tools

About you

Google:

• 7+ years of running Search, YouTube, Discovery, Google Merchant Centre, Google App campaigns.

• Strong understanding of customer buying behaviours, segmentation and profiling.

• Excellent working knowledge of web analytics tools and the ability to analyze data from multiple sources.

• Technical knowledge and implementation of tracking scripts/pixels.

• Technical knowledge and implementation of the different types of remarketing strategies.

• Excellent analytical, organizational, project management and time management skills.

• Data analysis and quantification skills - able to analyse the performance of campaigns and gather insights from this analysis to improve future performance

SEO & ASO:

• Knowledge of web analytics and SEO

• A basic understanding of how CSS and JS relate to SEO

• Familiarity with web standards

• Working knowledge of website management tools

• Google Search Console

• Bing Webmaster Tools

• Proficient in HTML/HTML5/CSS, XML; knowledge of SQL and Javascript is preferred

• Advanced understanding of HTML/HTML5

• Experience with ranking software such as SEMRush, SERankings, Conductor Searchlight or Raven

• Experience with reporting tools such as Google Data Studio

• CMS experience with WordPress and StoryBlok

• E-commerce platform experience with platforms such as WooCommerce, Magento, or Shopify

The People We’re Looking For

We’re looking for people who want to grow. And as Yoco grows we hope they stay with us, long term

Building things that make society more equal is a daunting task. And it’s not for everyone. We never stop pushing, we break things to rebuild, we challenge ourselves and teammates. We start over, we constantly evolve — and we do it fast. We know that it’s just the right kind of meaningful madness for our kind of visionary human.

So, who are you? You’re someone who resonates with our mission, but also our values, when it comes to how we work.

You’re a curious problem-solver with a passion for doing good. You’re bright and grounded, experimental and bold. You play open cards and get stuck in. You’re not afraid of change. You close the loop.

At Yoco, we love to laugh, cherish each other’s quirks, and be authentic.

Find out more about who we are here.

Please note that this is a remote based position and we are open to applications from candidates based in South Africa, Netherlands, Egypt, Kenya, Zimbabwe, Nigeria, United Arab Emirates and the UK.

We encourage applicants from diverse backgrounds to apply and ask that you please send your application in English and help us reduce unconscious bias by leaving out your picture, age, address, and other unnecessary information in your CV.